啤酒行业,现在经济不好,有个数据1-3月份全国工业利润下降20多个点但是啤酒行业上升20多个点,以后啤酒会越来越贵,各大酒厂都会借着精酿的东风进行涨价。经济越不好啤酒就越会出高端产品,有点类似口红效应,我房子买不起,几十块钱的啤酒还买不起吗?偶尔买一次犒劳犒劳自己。
最重要的一点是,现在大家心态变了,我不买房,不结婚,把钱吃了玩了不比还房贷爽?看一下,燕京,青岛,他们的总体销量虽然少了,但是中高端酒突然开始发力了,所以从去年下半年开始利润和疯了一样上涨,所以啤酒行业突然就成了好行业了。
真是风来了猪都能飞起来。说点题外话吧,大萧条期间,喝酒的人激增,以至于禁酒令出现了。
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经济不好,为啥啤酒行业列外
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